Lloyd Price (March 9, 1933 – May 3, 2021) was an American R&B and swing singer-songwriter, record executive, and bandleader, known as "Mr. Personality", after his 1959 million-selling hit, "Personality". His first recording, "Lawdy Miss Clawdy", was a hit for Specialty Records in 1952. He continued to release records, but none were as popular until several years later, when he refined the New Orleans beat and achieved a series of national hits. He was inducted into the Rock and Roll Hall of Fame in 1998.
He had formal training on trumpet and piano, sang in his church's gospel choir, and was a member of a combo in high school.
He eventually formed KRC Records with Harold Logan and Bill Boskent. Their first single, "Just Because", was picked up for distribution by ABC Records. From 1957 to 1959, Price recorded a series of national hits for ABC that successfully adapted the New Orleans sound, including "Stagger Lee" (which topped the Pop and R&B charts and sold over a million copies), "Personality" (which reached number 2), and "I'm Gonna Get Married" (number 3). When Price appeared on the television program American Bandstand to sing "Stagger Lee", the producer and host of the program, Dick Clark, insisted that he alter the lyrics to tone down its violent content. "Stagger Lee" was Price's version of an old blues standard, recorded many times previously by other artists. Greil Marcus, in a critical analysis of the song's history, wrote that Price's version was an enthusiastic rock rendition, "all momentum, driven by a wailing sax." In all of these early recordings by Price ("Personality", "Stagger Lee", "I'm Gonna Get Married", and others) Merritt Mel Dalton was the lead sax player; he was also in the traveling band and appeared on The Ed Sullivan Show with Price.The personnel on the original hit recording of "Stagger Lee" included Clarence Johnson on piano, John Patton on bass, Charles McClendon and Eddie Saunders on tenor sax, Ted Curson on trumpet and Sticks Simpkins on drums.
During the 1970s, Price helped the boxing promoter Don King promote fights, including the "Rumble in the Jungle" boxing match between Muhammad Ali and George Foreman in Kinshasa, Zaire and its accompanying concert which featured James Brown and B. B. King. He and Don King formed a record label, LPG, which issued Price's last hit, "What Did You Do With My Love", to limited success.
On June 20, 2010, he appeared and sang in the season 1 finale of the HBO series Treme. As of 2018 he continued to sing.
Price was a prolific entrepreneur. In addition to his music production and publication ownership, he started and owned businesses in various industries. He owned two construction companies, erecting middle-income housing in the 1980s in the Bronx and also homes in Staten Island.
The city celebrates an annual Lloyd Price Day.
Price and his wife resided in Westchester County, New York. He died from diabetes complications on May 3, 2021, at a long-term care facility in New Rochelle, New York, aged 88.
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